ahmad usama.

Selected work

Below is a limited set of work samples. Predominantly hands-on design work with some business strategy mixed in. For more detailed case studies please contact me on LinkedIn.

AUC LAW

UX Design
Wireframing
UX Research

A full-service law firm website designed end-to-end, spanning 12+ pages including a landing page, about, practice areas, team profiles, services, blog, careers, and contact. The design features a professional navy blue and white aesthetic with a focus on trust and accessibility. I conducted UX research to understand how potential clients navigate legal services online, created wireframes for all key user flows, and delivered high-fidelity designs with responsive layouts, testimonial sections, and partner showcases.

AUC LAW — law firm website landing page

Adalfi

UX Design
Dashboard Design
Data Visualization
Design System

A dark-themed fintech analytics dashboard for Adalfi's Lending Loop product, designed to help banking teams manage the full lending lifecycle — from portfolio optimization and risk assessment to customer activation and loan disbursement. The interface features rich data visualizations including DPD bucket charts, outstanding distribution breakdowns, customer data tables, and repayment rate tracking. I designed multiple dashboard modules (Optimize, Assess, Activate, Disburse) with consistent interaction patterns and a cohesive dark UI to reduce eye strain during extended use.

Adalfi — Lending Loop dashboard with analytics

SECP eZfile-2023/2024

UX Design
Wireframing
UX Research
Process Re-engineering

A comprehensive digital solution for the Securities and Exchange Commission of Pakistan (SECP) to streamline and digitize the regulatory filing process. The eZfile platform replaced a complex, paper-heavy system used by thousands of businesses across Pakistan with an intuitive, user-friendly digital interface for submitting legal and financial documents. I designed the user dashboard, company registration flows, service selection screens, officer/director management, payment processing, and validation flows — covering dozens of screens with complex form logic, live chat support, and notification systems.

Signup portal wireframe — company name search, SEC guidelines, eServices, and quick links

SECP LEAP Portal signup wireframe

User dashboard wireframe — company management, name reservation flow, and action items panel

SECP user dashboard wireframe

Company profile wireframe — partner details, applicant statement, and contextual guidelines sidebar

SECP company profile wireframe

LLP incorporation form wireframe — multi-step application with best practices and tips panel

SECP incorporation form wireframe

Early pencil mockup exploring layout hierarchy and primary actions for the filing flow.

SECP pencil mockup 1

Hand-drawn mockup iteration focused on content grouping and form progression.

SECP pencil mockup 2

Concept sketch used to test navigation behavior and information architecture before high-fidelity design.

SECP pencil mockup 3

Refined paper prototype showing final structure decisions prior to digital wireframes.

SECP pencil mockup 4
SECP eZfile — regulatory filing dashboard (final design)

vGreen

UX Design
Mobile App Design
Admin Panel Design

An agriculture technology platform comprising a mobile app for farmers and a web-based admin panel for staff. The mobile app enables farmers to access soil analysis reports, get nutritional plans, manage their fields with GPS mapping, and view standard soil charts. The admin dashboard provides tools for managing app users, nutritional plans, crops, products, and user roles. I designed the full end-to-end experience for both platforms, creating intuitive flows that bridge complex agricultural data with simple, actionable interfaces for non-technical users.

vGreen — agriculture mobile app home screen
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