work

Four systems — regulatory filing, lending analytics, agritech and legal services — from research through delivery.

4 of 4

Adalfi

Fintech analytics for the full lending lifecycle

  • UX Design
  • Dashboard Design
  • Data Visualization
  • Design System

An analytics product for the teams running a bank's credit-card lending book, covering the whole lifecycle in one place instead of one tool per stage: Assess, Activate, Disburse, Optimize. Every module is built from the same two parts — a KPI strip across the top, then charts that answer "by what?" through a segmented control, so By Count / By Value on a DPD breakdown behaves exactly like By Income / By Age / By Risk on an outstanding-balance split. Learning one module teaches you the rest. The dark ground is for people who keep it open all day.

Adalfi Lending Loop: the Disburse module
Disburse — conversion and disbursement efficiency over a chosen range. Same anatomy as Optimize below: four KPIs, then a trend and a distribution, so the two modules read as one product.
Adalfi: Lending Loop dashboard with analytics

SECP eZfile

Digitizing regulatory filings nationwide

  • UX Design
  • Wireframing
  • UX Research
  • Process Re-engineering
2023–2024
25%
better service efficiency
40%
faster internal processing
10
departments re-engineered

A comprehensive digital solution for the Securities and Exchange Commission of Pakistan (SECP) to streamline and digitize the regulatory filing process. The eZfile platform replaced a complex, paper-heavy system used by thousands of businesses across Pakistan with an intuitive, user-friendly digital interface for submitting legal and financial documents. I designed the user dashboard, company registration flows, service selection screens, officer/director management, payment processing, and validation flows: covering dozens of screens with complex form logic, live chat support, and notification systems.

SECP LEAP Portal signup wireframe
Signup portal wireframe: company name search, SEC guidelines, eServices, and quick links
SECP user dashboard wireframe
User dashboard wireframe: company management, name reservation flow, and action items panel
SECP company profile wireframe
Company profile wireframe: partner details, applicant statement, and contextual guidelines sidebar
SECP incorporation form wireframe
LLP incorporation form wireframe: multi-step application with best practices and tips panel
SECP pencil mockup 1
Early pencil mockup exploring layout hierarchy and primary actions for the filing flow.
SECP pencil mockup 2
Hand-drawn mockup iteration focused on content grouping and form progression.
SECP pencil mockup 3
Concept sketch used to test navigation behavior and information architecture before high-fidelity design.
SECP pencil mockup 4
Refined paper prototype showing final structure decisions prior to digital wireframes.
SECP eZfile: regulatory filing dashboard (final design)

vGreen

AgTech for farmers and field staff

  • UX Design
  • Mobile App Design
  • Admin Panel Design

Two products, one problem: soil chemistry means nothing to the person standing in the field. The farmer's mobile app turns lab output into an action — a soil analysis becomes a nutritional plan attached to a specific, GPS-mapped field, in language that assumes no agronomy background. Behind it, a web admin panel gives staff control of the data that feeds it: app users, crops, products, nutritional plans and roles. I designed both ends so what a farmer taps and what an agronomist maintains stay in step.

vGreen: agriculture mobile app home screen

AUC LAW

A full-service law firm website, designed end-to-end

  • UX Design
  • Wireframing
  • UX Research
2025

A full-service law firm site taken end to end, from research through high-fidelity design. I started by studying how prospective clients navigate legal services online, then wireframed every key flow before committing to any visual design. The result spans 12+ pages — landing, about, practice areas, team profiles, services, blog, careers and contact — structured so a visitor lands on the practice area they came for rather than the firm's internal org chart. A restrained navy-and-white palette, responsive layouts, testimonials and partner showcases carry the firm's credibility without decorating it.

AUC LAW: law firm website landing page

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